Is Your Water Filter Too Extreme, Too Minimal, Or Just Right?

Christina
Thanks for all the information you send out. This most recent information on water filtration is very informative, and…

I believe Chanson has the best filtration products on the market today, attributed in large part to Ronnie’s expertise and dedication to provide healthy water. However…

In my opinion, there too many water purification solutions or at least too many solutions without a guide as to which purification method to use with which source water conditions. You need to keep it simple so that a Chanson dealer can easily consult with a potential customer and suggest the RIGHT purification method at the RIGHT price.

If all the available solutions are presented to a potential customer, that potential customer will either (1) become overwhelmed to the point that can’t make a decision – and therefore won’t buy anything, or (2) be sold the wrong solution (too much or too little for their source water condition). The Chanson dealer needs to be the expert and be able to TELL THE CUSTOMER which solution they should buy (and which solution they should not buy) – and WHY! If the Chanson dealer does not know, then they are not properly serving Chanson customers.

For example; from your email information:
“If installing or utilizing a reverse osmosis system, you should also install a remineralizer, which puts alkaline minerals back into the water after everything is filtered out. I suppose if a customer insists on using RO, then providing a remineralizer is better than having NOT minerals in the their water.

You then go on to suggest “better” and “best” solutions:

BETTER SOLUTION The Chanson Super Reverse Osmosis System (no remineralizer needed) is a five stage system which is superior to a traditional three stage R/O system and wastes only two gallons of water per gallon produced”.

BEST SOLUTION: Chanson also developed the Nano-Filtration System, which is a modified reverse osmosis system that removes most impurities while keeping the beneficial minerals in (without the need for a remineralizer) and wastes the least amount of water (one gallon per gallon produced). It also provides an unlimited on demand supply and does not require the use of a holding tank, although we offer optional tanks in order to speed up your water ionizer flow.

WITH ALL THE NEGATIVES ASSOCIATED WITH REVERSE OSMOSIS (YOUR LIST OF CONS), WHY EVEN MESS WITH (SUGGEST THE USE OF) AN RO SYSTEM UNLESS THERE IS ABSOLUTELY NO OTHER WAY TO PURIFY THE SOURCE WATER, I.E., THE SOURCE WATER IS SO CONTAMINATED THAT THERE IS ABSOLUTELY NO ALTERNATIVE OTHER THAN TO REMOVE EVERYTHING FROM THE WATER – TOO LARGE A TASK FOR FILTRATION – AND THEN ADD MINERALS BACK INTO THE WATER TO MAKE IT “HEALTHY”. IT WOULD SEEM TO ME THAT A CHANSON DEALER SHOULD ONLY SUGGEST THE USE OF RO (EVEN THE CHANSON SUPER REVERSE OSMOSIS SYSTEM OR NANO-FILTRATION SYSTEM) UNDER AN EXTREME WATER CONTAMINATION SITUATION, WHICH I ASSUME WOULD NEVER BE THE CASE WITH CITY/WATER COMPANY PROVIDED WATER. WHY USE ANY RO SYSTEM WHEN THE RIGHT FILTRATION SYSTEM WOULD PROVIDE PERFECTLY SAFE AND HEALTHY DRINKING WATER. CHANSON NEEDS TO PROVIDE THE (WATER) CONDITIONS UNDER WHICH RO SHOULD BE USED (IS THE ONLY SOLUTION). I UNDERSTAND THAT CHANSON (AND A CHANSON DEALER) MAKES MORE MONEY SELLING A MORE EXPENSIVE SYSTEM, BUT THAT IS NOT PROPERLY SERVING CUSTOMERS.

You then address the issue that pitcher and faucet (and refrigerator filters should also be included) do not adequately purify water – which is certainly true. Then you suggest the C3 prefilter as a “better” solution (which it is). Then you suggest the Nano-Filtration System as the “best” solution. WHY is it the best solution? Are you saying that the C3 filter just does an “OK” job of filtering city water, but there is a better way; i.e. the Nano filter? As you point out, the biggest problem with city water is chlorine and fluoride. Bacteria are generally not a problem – because of the chlorine. Is it not true that the main objective of purifying city water is to remove the chlorine and the fluoride? You are saying that the C3 is only a “better” solution – better than doing nothing – while the “best solution” is Nano-Filtration System? WHY? Why is the Nano filter a better solution? You say “You get what you pay for”. If I were a customer exposed to this better – best scenario, I would assume that the C3 is just an OK filtration and that to get really good drinking water I need to pay more for the Nano system. If the C3 is just a better (mediocre) solution, why bother with it?

I AM NOT TRYING TO BE CRITICAL OF THE FACT THAT CHANSON PROVIDES MULTIPLE WATER PURIFICATION SOLUTIONS. I ASSUME THAT SINCE CHANSON HAS MULTIPLE SOLUTIONS AVAILABLE, THERE IS A REASON. BUT – IF CHANSON IS GOING TO SERVE THEIR CUSTOMERS IN THE MOST PROFESSIONAL AND ETHICAL WAY POSSIBLE, THEN THEIR DEALERS SHOULD KNOW WHICH FILTRATION SYSTEM IS NEEDED UNDER WHAT WATER CONDITIONS –NEITHER AN UNDER SELL OR OVERSELL. THAT IS WHAT GOOD COMPANIES (AND GOOD SALES PEOPLE) DO; THEY SELL CUSTOMERS THE RIGHT PRODUCT. UNLESS CHANSON DEALERS KNOW WHEN TO SELL WHAT PRODUCT, NEITHER THEY (NOR CHANSON) CAN ADHERE TO THIS HIGH PROFESSIONAL STANDARD.

BETTER SOLUTION: The Chanson C3 Prefilter addresses many, many more toxins, chemicals, and pollutants and the filters only need to be changed annually. If installed under the faucet (I THINK YOU MEAN UNDER THE COUNTER), the drinking water is dispensed directly from the tap (no need for extra pieces to be added to the faucet or to have anything taking up space in your refrigerator).

BEST SOLUTION: The Chanson Nano-Filtration System is the ultimate drinking water filtration system that will remove the most contaminants while keeping adequate levels of beneficial alkaline minerals in. You get what you pay for, and the Nano is worth it! WHY? IF THIS IS TRUE, THE CHANSON DEALER NEEDS TO BE ABLE TO TELL HIS OR HER CUSTOMER WHY!

You made no mention of the ULTRA FILTER in your email. It is my understanding that the C3 targets city water and the Ultra targets well water. Just to emphasize my point about Dealer knowledge, I recently received a request (from a now inactive Chanson dealer) to replaced the filters in an Ultra system he sold to one of his customers. I did this as a favor to him because he is physically unable to do the replacement. I discovered that this customer was on city water and that they did not need an Ultra, only a C3. Not a big deal, but if Chanson is going to target the C3 for city water and the Ultra for well water (WHICH I BELIEVE IS A VERY GOOD AND SIMPLE MARKETING STRATEGY), then Chanson dealers need to understand this. If things are MADE SIMPLE by providing “a when to sell what product guide”, then dealers will know when to sell what product thereby providing the most CUSTOMER VALUE!

I realize that well water is the most complicated sell because well water has many different and unique problems. Chanson makes a well water test available. It is my opinion that a dealer should never sell a filtration system to a well water customer unless that customer agrees to first have their water tested (by Chanson or other source). That is the only way to tell if an Ultra can indeed provide safe and clean water (perhaps with special filter cartridges) OR if a Nano system is indeed the only solution. THEN – the Nano can be justified.

My suggestion – make it very simple for a Chanson dealer to determine which filtration product best fits a customer’s water condition. THEN they can sell the right product at the right price. This is the mark of a truly professional company and truly professional sales people. KEEP IT AS SIMPLE AS POSSIBLE!

The ultimate Chanson/Chanson dealer healthy water sales strategy should be to sell the water purification system that produces the best source water for immediate or future use by a water ionizer. Everyone cannot afford a water ionizer. This is indeed unfortunate because in my opinion, if Americans were all drinking ionized water, we would be a much healthier lot. The Chanson “sales pitch”, along with explaining to a customer which water purification system is best for their particulate water condition (one that is more than capable of providing safe and healthy drinking water for the lowers price – PROVIDING TRUE CUSTOMER VALUE), should include an explanation on the many health benefits associated with drinking ionized water. A Chanson dealer should emphasize that not only will the water purification system that their customer is buying provide safe and healthy drinking water, is will also prepare their water for use by a water ionizer. That either sets up an immediate sale for a water ionizer or gets the customer thinking about buying one in the future. NOW – this is a higher dollar sale that DOES provide CUSTOMER VALUE!

For what it’s worth!