Is Your Water Filter Too Extreme, Too Minimal, Or Just Right?

Tap water is littered with a host of chemicals and contaminants, some of which are regulated by the government to be there such as chlorine and fluoride even though they are proven to be unhealthy.

Many studies have linked these chemicals to cancer and other health issues and have determined that drinking unfiltered tap water is not safe, but that filtering your tap water is in many cases a better alternative to bottled water.

The most common drinking water filters used by Americans today are reverse osmosis systems (an extreme solution) and short-term carbon pitcher or faucet filters (a minimal solution). Here we will discuss the pros and cons of each and offer solutions to help you achieve the best filtration possible.

Reverse Osmosis Systems (R/O)

PROS:

  • Removes virtually ALL impurities
  • Only needs to be changed about once a year

CONS:

  • Removes ALL alkaline minerals and nutrients
  • Renders water acidic, which leads to mineral deficiencies and creates an internal environment which is ideal for illness and disease to thrive
  • Cannot be used with a water ionizer without a remineralizer
  • Wastes approximately five gallons of water for every gallon produced
  • Limited on demand supply – may require a holding tank (which can grow mold inside)
  • Maintenance can be extensive

BETTER SOLUTION: If installing or utilizing a reverse osmosis system, you should also install a remineralizer, which puts alkaline minerals back into the water after everything is filtered out. The Chanson Super Reverse Osmosis System (no remineralizer needed) is a five stage system which is superior to a traditional three stage R/O system and wastes only two gallons of water per gallon produced.

BEST SOLUTION: Chanson also developed the Nano-Filtration System, which is a modified reverse osmosis system that removes most impurities while keeping the beneficial minerals in (without the need for a remineralizer) and wastes the least amount of water (one gallon per gallon produced). It also provides an unlimited on demand supply and does not require the use of a holding tank, although we offer optional tanks in order to speed up your water ionizer flow.

Short-Term Carbon Pitcher and Faucet Filters (like those sold by Brita® and PUR®)

PROS:

  • Cheap in the short-term
  • Convenient – can be picked up at local stores
  • Easy to change
  • Does not waste any water

CONS:

  • Does not even remotely begin to address all chemicals and contaminants found in tap water
  • While they cover up the smell and taste of chlorine, they don’t actually remove the chlorine itself which causes distress on the body
  • Needs to be changed frequently, and costs can add up to be more in the long run than investing in a more permanent system

BETTER SOLUTION: The Chanson C3 Prefilter addresses many, many more toxins, chemicals, and pollutants and the filters only need to be changed annually. If installed under the faucet, the drinking water is dispensed directly from the tap (no need for extra pieces to be added to the faucet or to have anything taking up space in your refrigerator).

BEST SOLUTION: The Chanson Nano-Filtration System is the ultimate drinking water filtration system that will remove the most contaminants while keeping adequate levels of beneficial alkaline minerals in. You get what you pay for, and the Nano is worth it!

Visit us at www.chansonwater.com for more information.

Related articles/charts:

Brita® is a registered trademark of The Chlorox Company. PUR® is a registered trademark of Procter & Gamble.

3 replies
  1. Gary Pickering
    Gary Pickering says:

    Christina
    Thanks for all the information you send out. This most recent information on water filtration is very informative, and…

    I believe Chanson has the best filtration products on the market today, attributed in large part to Ronnie’s expertise and dedication to provide healthy water. However…

    In my opinion, there too many water purification solutions or at least too many solutions without a guide as to which purification method to use with which source water conditions. You need to keep it simple so that a Chanson dealer can easily consult with a potential customer and suggest the RIGHT purification method at the RIGHT price.

    If all the available solutions are presented to a potential customer, that potential customer will either (1) become overwhelmed to the point that can’t make a decision – and therefore won’t buy anything, or (2) be sold the wrong solution (too much or too little for their source water condition). The Chanson dealer needs to be the expert and be able to TELL THE CUSTOMER which solution they should buy (and which solution they should not buy) – and WHY! If the Chanson dealer does not know, then they are not properly serving Chanson customers.

    For example; from your email information:
    “If installing or utilizing a reverse osmosis system, you should also install a remineralizer, which puts alkaline minerals back into the water after everything is filtered out. I suppose if a customer insists on using RO, then providing a remineralizer is better than having NOT minerals in the their water.

    You then go on to suggest “better” and “best” solutions:

    BETTER SOLUTION The Chanson Super Reverse Osmosis System (no remineralizer needed) is a five stage system which is superior to a traditional three stage R/O system and wastes only two gallons of water per gallon produced”.

    BEST SOLUTION: Chanson also developed the Nano-Filtration System, which is a modified reverse osmosis system that removes most impurities while keeping the beneficial minerals in (without the need for a remineralizer) and wastes the least amount of water (one gallon per gallon produced). It also provides an unlimited on demand supply and does not require the use of a holding tank, although we offer optional tanks in order to speed up your water ionizer flow.

    WITH ALL THE NEGATIVES ASSOCIATED WITH REVERSE OSMOSIS (YOUR LIST OF CONS), WHY EVEN MESS WITH (SUGGEST THE USE OF) AN RO SYSTEM UNLESS THERE IS ABSOLUTELY NO OTHER WAY TO PURIFY THE SOURCE WATER, I.E., THE SOURCE WATER IS SO CONTAMINATED THAT THERE IS ABSOLUTELY NO ALTERNATIVE OTHER THAN TO REMOVE EVERYTHING FROM THE WATER – TOO LARGE A TASK FOR FILTRATION – AND THEN ADD MINERALS BACK INTO THE WATER TO MAKE IT “HEALTHY”. IT WOULD SEEM TO ME THAT A CHANSON DEALER SHOULD ONLY SUGGEST THE USE OF RO (EVEN THE CHANSON SUPER REVERSE OSMOSIS SYSTEM OR NANO-FILTRATION SYSTEM) UNDER AN EXTREME WATER CONTAMINATION SITUATION, WHICH I ASSUME WOULD NEVER BE THE CASE WITH CITY/WATER COMPANY PROVIDED WATER. WHY USE ANY RO SYSTEM WHEN THE RIGHT FILTRATION SYSTEM WOULD PROVIDE PERFECTLY SAFE AND HEALTHY DRINKING WATER. CHANSON NEEDS TO PROVIDE THE (WATER) CONDITIONS UNDER WHICH RO SHOULD BE USED (IS THE ONLY SOLUTION). I UNDERSTAND THAT CHANSON (AND A CHANSON DEALER) MAKES MORE MONEY SELLING A MORE EXPENSIVE SYSTEM, BUT THAT IS NOT PROPERLY SERVING CUSTOMERS.

    You then address the issue that pitcher and faucet (and refrigerator filters should also be included) do not adequately purify water – which is certainly true. Then you suggest the C3 prefilter as a “better” solution (which it is). Then you suggest the Nano-Filtration System as the “best” solution. WHY is it the best solution? Are you saying that the C3 filter just does an “OK” job of filtering city water, but there is a better way; i.e. the Nano filter? As you point out, the biggest problem with city water is chlorine and fluoride. Bacteria are generally not a problem – because of the chlorine. Is it not true that the main objective of purifying city water is to remove the chlorine and the fluoride? You are saying that the C3 is only a “better” solution – better than doing nothing – while the “best solution” is Nano-Filtration System? WHY? Why is the Nano filter a better solution? You say “You get what you pay for”. If I were a customer exposed to this better – best scenario, I would assume that the C3 is just an OK filtration and that to get really good drinking water I need to pay more for the Nano system. If the C3 is just a better (mediocre) solution, why bother with it?

    I AM NOT TRYING TO BE CRITICAL OF THE FACT THAT CHANSON PROVIDES MULTIPLE WATER PURIFICATION SOLUTIONS. I ASSUME THAT SINCE CHANSON HAS MULTIPLE SOLUTIONS AVAILABLE, THERE IS A REASON. BUT – IF CHANSON IS GOING TO SERVE THEIR CUSTOMERS IN THE MOST PROFESSIONAL AND ETHICAL WAY POSSIBLE, THEN THEIR DEALERS SHOULD KNOW WHICH FILTRATION SYSTEM IS NEEDED UNDER WHAT WATER CONDITIONS –NEITHER AN UNDER SELL OR OVERSELL. THAT IS WHAT GOOD COMPANIES (AND GOOD SALES PEOPLE) DO; THEY SELL CUSTOMERS THE RIGHT PRODUCT. UNLESS CHANSON DEALERS KNOW WHEN TO SELL WHAT PRODUCT, NEITHER THEY (NOR CHANSON) CAN ADHERE TO THIS HIGH PROFESSIONAL STANDARD.

    BETTER SOLUTION: The Chanson C3 Prefilter addresses many, many more toxins, chemicals, and pollutants and the filters only need to be changed annually. If installed under the faucet (I THINK YOU MEAN UNDER THE COUNTER), the drinking water is dispensed directly from the tap (no need for extra pieces to be added to the faucet or to have anything taking up space in your refrigerator).

    BEST SOLUTION: The Chanson Nano-Filtration System is the ultimate drinking water filtration system that will remove the most contaminants while keeping adequate levels of beneficial alkaline minerals in. You get what you pay for, and the Nano is worth it! WHY? IF THIS IS TRUE, THE CHANSON DEALER NEEDS TO BE ABLE TO TELL HIS OR HER CUSTOMER WHY!

    You made no mention of the ULTRA FILTER in your email. It is my understanding that the C3 targets city water and the Ultra targets well water. Just to emphasize my point about Dealer knowledge, I recently received a request (from a now inactive Chanson dealer) to replaced the filters in an Ultra system he sold to one of his customers. I did this as a favor to him because he is physically unable to do the replacement. I discovered that this customer was on city water and that they did not need an Ultra, only a C3. Not a big deal, but if Chanson is going to target the C3 for city water and the Ultra for well water (WHICH I BELIEVE IS A VERY GOOD AND SIMPLE MARKETING STRATEGY), then Chanson dealers need to understand this. If things are MADE SIMPLE by providing “a when to sell what product guide”, then dealers will know when to sell what product thereby providing the most CUSTOMER VALUE!

    I realize that well water is the most complicated sell because well water has many different and unique problems. Chanson makes a well water test available. It is my opinion that a dealer should never sell a filtration system to a well water customer unless that customer agrees to first have their water tested (by Chanson or other source). That is the only way to tell if an Ultra can indeed provide safe and clean water (perhaps with special filter cartridges) OR if a Nano system is indeed the only solution. THEN – the Nano can be justified.

    My suggestion – make it very simple for a Chanson dealer to determine which filtration product best fits a customer’s water condition. THEN they can sell the right product at the right price. This is the mark of a truly professional company and truly professional sales people. KEEP IT AS SIMPLE AS POSSIBLE!

    The ultimate Chanson/Chanson dealer healthy water sales strategy should be to sell the water purification system that produces the best source water for immediate or future use by a water ionizer. Everyone cannot afford a water ionizer. This is indeed unfortunate because in my opinion, if Americans were all drinking ionized water, we would be a much healthier lot. The Chanson “sales pitch”, along with explaining to a customer which water purification system is best for their particulate water condition (one that is more than capable of providing safe and healthy drinking water for the lowers price – PROVIDING TRUE CUSTOMER VALUE), should include an explanation on the many health benefits associated with drinking ionized water. A Chanson dealer should emphasize that not only will the water purification system that their customer is buying provide safe and healthy drinking water, is will also prepare their water for use by a water ionizer. That either sets up an immediate sale for a water ionizer or gets the customer thinking about buying one in the future. NOW – this is a higher dollar sale that DOES provide CUSTOMER VALUE!

    For what it’s worth!

  2. christina
    christina says:

    Hi Gary,

    Thank you for your insightful comments. Has anyone from our office contacted you yet? Ronnie would like to speak with you about this in more detail. In the meantime:

    -Keep in mind that this blog is open to customers and dealers alike. As much as I would like to create a simplified water filter guide, because it depends so heavily on the water source I have been advised not to give anyone cut and dry recommendations without first seeing a copy of their water report. This was designed as a general overview for customers.

    -Yes, in general Chanson believes that it is best not to use a R/O system and then have to “play God” by putting minerals back in the water to ionize them. I included that option mainly to educate customers who may already have a R/O system installed or need one due to extremely poor water conditions. If someone were doing research on their own and ordered a water ionizer form our site without talking to anyone, I would hate for them to have a R/O system in place and not realize that there are no minerals for the machine to ionize.

    -The Nano System is our Rolls Royce of water filters. While not all water sources require this level of filtration, it was designed to be the all-around best solution on the market today.

    -Yes, you are correct, the C3 targets city water and the Ultra is designed for well water.

    Hope that helps. Thanks again for your input!

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